Tuesday, September 2, 2008

How can a security system improve my revenues?

One would tend to think that security systems are there to protect your business assets from being stolen or from fraud from occurring. These statements indicate some of the benefits of a typical security system.

But these days, the industry has undergone tremendous changes to the point where security systems are now used as a tool for BUSINESS information. What do I mean by that? Well, here are a few examples.

1. Imagine you are a manager of a bank. Yes, you need a security system to monitor high traffic areas in the bank, you want to guard against thieves at the ATM machines and you want to view your vault to ensure nothing is being taken. However, did you think of the fact that a security system while doing all of these things can also:
-monitor customer service levels (eg. what is average wait time for a customer)
-observe employees for how well they abide by bank procedures
-figure out the busiest times of the day/week/month and staff your branch accordingly

2. You own a retail shop with 3 other locations. You are primarily concerned with the safety of your inventory however you can also:
-monitor the increase in customer traffic after a new marketing/ad campaign
-figure out the highest traffic areas in your store so you can display your promotional material to the largest number of people
-help resolve customer disputes
-remotely monitor all 4 locations from the comfort of your own home/office or while traveling anywhere in the world!

These are only a few of the ways that Cradle's NVSS can help you go beyond security to increase your bottom line!

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